Marketing communication of domestic hotel organizations
نویسندگان
چکیده
منابع مشابه
Predicting Hotel Demand Using Destination Marketing Organizations’ Web Traffic Data
(2014). Predicting hotel demand using destination marketing organizations' web traffic data. Introduction Forecasting future hotel guest arrivals and occupancy rates is a key aspect of hotel revenue management (Weatherford and Kimes 2003). Accurate forecasting is crucial to enable hoteliers to appropriately allocate hotel resources and fix pricing strategies (Weatherford and Kimes 2003). Tradit...
متن کاملSocial Marketing and Nonprofit Organizations
Today the social marketing was constituted as a tool of significant value in what he refers to the promotion of changes of behaviors, attitudes end practices. With the objective of analyzing the benefits that the social marketing can bring for the organizations that use it the research was of the exploratory and descriptive. In the present study the comparative method was used, through a qualit...
متن کاملManaging green marketing: Hong Kong hotel managers’ perspective
In view of the serious environmental problems we are currently facing, taking action to protect our planet is becoming more persuasive and important. Along with various environmental initiatives, the concept of green marketing emerged in the late 1980s. Some hotels have taken various initiatives to position themselves as green hotels, including the use of eco-labels as a marketing ploy to attra...
متن کاملIntegrated Marketing Communication
Integrated marketing communication (IMC) emerged during the late twentieth century and its importance has been growing ever since (Grove, Carlson, and Dorsch, 2002; Cornelissen, 2001; Hartley and Pickton, 1999). Owing to the impact of information technology, changes came about in the domains of marketing and marketing communications which led to the emergence of IMC (Kitchen et al., 2004a; Phel...
متن کاملCommunication and International Organizations
(This paper was originally presented at the 11th Conference of Non-governmental Organizations in Consultative Status with the United Nations Economic and Social Council (Genève, July 1969) under another title and in connection with the Agenda Item : The Second Development Decade — Opportunities and Co-operation for NGO Participation) The next ten years, the period of the United Nations Second D...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Ekonomika
سال: 2017
ISSN: 0350-137X,2334-9190
DOI: 10.5937/ekonomika1704001m